BRAND LIFT

Content creators & influence marketing

The content creator industry has become a cornerstone of brand communication around the world. Latin America is a market with significant potential, with Brazil and Mexico being the countries with the largest number of content creators.

Video has become the most widely used format for campaigns, with platforms like TikTok, Instagram and YouTube as the main channels.

The investment that a brand makes must be based on numbers, which is why measuring the results achieved by content creators in campaigns should be taken as a recurring practice, and with the metrics obtained, make future planning decisions to improve results and become industry leaders.

MEASUREMENT FOCUS

Deliverables examples

Generation type consideration

Platform awareness

Turn Brand Investments into Measurable Growth

Contact us today to discover how our Brand Lift study can elevate your brand impact.